Book Freelancer
Book Freelancer is a location-based marketplace designed to connect customers with trusted local service providers, cleaners, handymen, movers, and home maintenance professionals. The platform simplifies finding, booking, and managing home services through a structured, secure experience.
INDUSTRY
Service Booking Platform
Tools
Figma · Next.js · Firebase
Services
Product Design · App Development
INDUSTRY
Local Services
10+
Services
Fast
Booking
100%
Verified
Users needed a simple way to book reliable home services without friction. Existing options were inconsistent, slow, and difficult to manage.
The brief: design and build a scalable mobile app with a seamless booking flow, real-time service management, and a consistent experience across iOS and Android.
Goodspeed were a brilliant partner throughout the migration. They were fast, responsive, and incredibly easy to work with.
The Problem
High-Trust Decision, Low-Confidence Experience
Hiring someone to enter your home is a high-trust decision, yet most local service marketplaces are fragmented, inconsistent, and unreliable. Customers struggle with unclear pricing, slow communication, uncertain availability, and lack of accountability.
Broken Booking Models
Platforms like TaskRabbit, Thumbtack, and Angi rely heavily on request-based quotes, back-and-forth messaging, and manual coordination. This increases friction and slows down decision making. There was a clear opportunity to build something more structured, predictable, and trust-centred.
The Process
1. Strategic Discovery
We began by structuring a focused research plan covering market context, problem framing, competitive landscape, user interviews, and hypothesis formation, ensuring every design decision was grounded in evidence, not assumption.
2. Information Architecture & User Flows
User stories from research were distilled into clear journeys for both customers and service providers. I mapped every task flow and built lo-fi wireframes to validate logic before investing in visual design.
3. Component Based UI Design
Every UI element was built as a reusable Figma component first. This ensured visual consistency across 40+ screens and created a scalable design system that can grow with the product.
4. Usability Testing & Iteration
26 participants tested the platform across one-on-one remote sessions. Key insights led to three major design revisions — provider mode toggle redesign, onboarding preview flow, and a dedicated support section.
Solution
Booking-First Discovery Engine
We built a location-first discovery experience that surfaces nearby providers by category, with real-time availability and fixed pricing visible before a user even taps a profile. Complexity hidden, clarity delivered.
Unified Booking & Messaging Flow
The booking and messaging system was designed as a single unified flow — no context switching between apps. Clients and providers communicate, confirm, and transact entirely within Book Freelancer, reducing drop-off and building trust at every step.
Related Work
Next Matchup
Designing and building NextMatchUp to power meaningful real world connections.
Mobile App
Design
Visualization
